Puerto Vallarta’s rapid rise as a top-notch tourist destination has been almost accidental. Apart from a few small hotels, Puerto Vallarta remained relatively unknown as a tourist destination until the early 1960’s. The event that sparked its growth was the filming of John Houston classic, The Night of the Iguana, on nearby Mismaloya Beach. The film’s star, Richard Burton, was embroiled in a torrid romance with actress Elizabeth Taylor. The scandal sheets couldn’t get enough of the story, sending packs of paparazzi to report on every juicy detail. As a result, the mass media discovered the hidden charms of this “quaint, little fishing village” along the way. Since then, the city has grown to become the second-largest urban centre in the state of Jalisco. As Puerto Vallarta became better-known as a tourist destination, it needed room to expand. The result is the Hotel Zone, an area north of downtown that is home to wide beaches of soft sand and well-known hotel chains. Conveniently located just minutes from the airport, most hotels here offer easy access to quiet beaches and all-inclusive packages, making them an ideal destination for family vacations. The famous Malecon, miles and miles of sandy beaches, the elegant architecture of Old Town and the charm of the Mexican people combine to make the perfect tropical playground. Yet, even with its rapid growth, the city’s residents are still faithful to their cherished Mexican traditions. Even today, you’re likely to come across solemn parades in honor of the Virgin of Guadalupe as well as other time-honoured, local practices. As you stroll down the Malecon, you can’t help but notice the many open-air sculptures. Art galleries abound here, with events and showings throughout the year from both local artists and those of international renown. Wander through the old-fashioned cobblestone streets of the historic Romantic Zone and discover wonderful cafés, bars and restaurants along the way. Or, amble through Isla Rio Cuale (Cuale River Island) – a central walkway lined with small shops situated between downtown and the Romantic Zone. Shopping is the order of the day here, with plenty of opportunities to load up on Mexican souvenirs, talavera, silver jewelry, clothes, authentic handicrafts and more. Foodies will be happy to learn that Puerto Vallarta is rated as one of the most important culinary destinations in Mexico. There’s even an annual festival, known as Restaurant Week, which is dedicated to palate-pleasing purlieus in Puerto Vallarta and the neighboring Riviera Nayarit. Visit the nearby Botanical Gardens, stroll through the Marina, or hit the fairways at one of the nine nearby golf courses. There’s never a dull moment in this remarkable, Pacific Coast jewel. And, best of all, is the warm, welcoming spirit of the locals – an inviting attitude which has earned Puerto Vallarta the title of the “World’s Most Friendly City”.
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